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Friday, 05 September 2008 | Home
Article receives 20,000 visitors, none of whom knew what was going on   Print  E-mail
Tuesday, 17 February 2004

When his website was submitted and approved at fark.com, resulting in an avalanche of visitors, local webmaster Jack Ravel was astonished.  His astonishment turned to sadness, however, when he discovered that most of his visitors took his website seriously, indicating a general intelligence far below that of his expectations.

 
Above: He's saddened by you
The linked website titled “Levi’s Releases New ‘Severely Distressed’ Jeans” parodied both the absurd bohemian look of today and the equally absurd fashion protocol that requires that models look unhappy.  ‘Quoting’ a new ad as saying “I always knew I was on my own. Now it turns out I am, just like these jeans,” and introducing the article with the line “Executives hope that they can keep with fashion trends, which have recently dictated more emotionally complex apparel,” Jack hoped to make clear to audiences the comedic intentions of his article. He realized that these efforts were lost on them when he found the following quotes at fark.com:

  

 

 

 

 

2004-02-15 05:54:37 PM

kronicfeld

 

I'd like to think that was a parody...frightening.

 

2004-02-15 05:58:50 PM

discowookie

 

"severely distressed" jeans?

what's next?

"starting to painc" jeans?

"suicidally depressed" jeans?

This trend of anthropomorphising our clothing in such a negative way (perhaps, a negative fashion?) can only result in disaster, our shirts and pants losing the will to live and departing us for good.

 

2004-02-15 06:01:19 PM

Thrawn

 

To hell with jeans that fit your personality. How about jeans that at least fit your ass??? What the hell is wrong with these people?

 

2004-02-15 06:11:48 PM

Turkeyhead

 

Just what we need, more pseudo-depression marketing to make the youth of today feel more depressed and opressed than they already think they are. Why don't jeans have styles like "super cool," "awesome wear," "happy day," or "la vida loca?" Something to snap these damn impressionable, common-sense lacking kids out of their dream lands of depression and over-emotion. In my day, a good pair of jeans was one you could run in, rough up, wear out, and would keep coming back for more. They got the "worn" look by actually wearing them. Imagine that, no instant gratification for your jean-style desires.

 

2004-02-15 06:37:25 PM

Ral

 

If Levi wants to take advantage of dumb kids paying way too much money for jeans that look like they came out of a landfill, I say more power to 'em.

Hey, for $100, I'll take your jeans down to the range and fill them with shotgun holes.

 

2004-02-15 08:00:39 PM

neelb420

 

no surprise, this crap went on in the early 90s too with tie-dyed shirts and jeans with holes already in them.
i was only 9 and i remember thinking 'what a stupid idea'

 

2004-02-16 02:53:19 AM

GobyWan

 

Is this a joke? It doesn't sound like a joke. It sounds real, and I swear I've seen these already. The only thing that says "Satire" to me is the turns of phrase in some spots - "emotionally complex apparel" and whatnot.

 

To humanity’s credit, however, a few people set the deluded straight:

 

 

2004-02-15 06:29:15 PM

DreamWeaver

 

guys.. its a satire. get over it.

 

2004-02-15 06:07:55 PM

luxdsg

 

It's a parody, you people. Sheesh.

 

2004-02-17 03:35:04 AM

ampdy

 

The guy who wrote that story is in my writing class--he's been bugging us to submit stuff to his website. I didn't know he'd get 20,000 hits.

 

Not only did the article receive notice at fark.com, but also across the world.  The article was linked by a weblog www.tkblog.com, reading:

Levi's is keeping up with fashion by releasing a new line of presoiled jeans.

"In 2003, the bohemian look became all the rage with teenagers eager to wear jeans featuring spray-painted stains of grass, dirt, and feces."

FECES? WTF?



POSER!!
/COUGH

 

And somehow it was linked at a hebrew messageboard.  Translators would be appreciated (email happy@happyembryo.com).

 


  תגובה עבור הודעה #0
 

חברת ליוויס יצאה לאחרונה עם ליין חדש של מכנסי ג'ינס תחת התָּוִית "Severely Distressed" (במצוקה גדולה).

מנהלי החברה מקווים בכך לעקוב אחר הטרנד החדש אשר מכתיב סיגנון לְבוּשׁ ריגשי מסובך (?)

מקור: happyembryo.com

http://happyembryo.com/mambo/index.php?option=content&task=view&id=12&Itemid=

 

 

Jack’s sadness increased to weeping levels when he discovered the following link at Yahoo! Finances for Abercrombie & Fitch, warning the company of impending competition: http://finance.messages.yahoo.com/bbs?action=m&board=7080487&tid=anf&sid=7080487&mid=68466.

 

So what will our beloved websmaster do now?  Since his initial 20,000 hits in two days, he has received a little less than 500.  “I think I’ll write about the story of my life” Jack told reporters.  On our behalf, we hope he doesn’t.

 

 

 

 

 

 

 

 

 

Comments
wow, I didn't see this one before
Written by Guest on 2004-03-28 19:35:10
it pwns in its thoroughness

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